All projects are designed to the bespoke needs of each client. Please contact us to discuss your specific needs.

Product Planning

• Assessment of unmet market needs

• Competitive landscape and differentiation

• Voice of Customer

• Market testing at all product stages
     – Concept
     – Proof of concept
     – Clinical development
     – Product line extensions

• Market access assessment

Launch Planning

• Go-to-Market strategy
     – Market segmentation
     – Value proposition
     – Market access
     – Pricing
     – Direct vs. partnering

• Tactical launch plans
     – Messaging
     – Product positioning
     – Pricing
     – Reimbursement strategies

Growth Strategies

• Competitive scenario planning (“War Games”)

• Organic growth assessment and planning
     – Product line extensions
     – Label expansions
     – Digital strategies
     – White space analysis

• Inorganic growth planning
     – M&A support
     – Target search and evaluation
     – Diligence

Buy & Sell Side Support

• Due diligence
     – Market assessment
     – Competitive landscape analysis
     – Risk and opportunity evaluation
     – Revenue modeling
     – Strategic insights for operating success

• Fundraising support and exit planning
     – Third party validation of opportunity
     – Pitch deck development

• Partner identification, prioritization and strategy